The name "Faro"
In many languages, Faro means lighthouse, a beacon of strength, guidance, and clarity.
Just as a lighthouse stands resilient against the elements, Faro was created to embody resilience, style, and purpose.
Our name reflects our mission: to guide and empower individuals through versatile, high-performance athleisure wear, helping them move confidently through every aspect of their lives.
We transform the functional into the extraordinary. Thoughtful design meets luxurious craftsmanship in every piece we create.
Our founders
Faro was founded by Marcello, Emanuele, and Matlis—three good friends brought together by a shared passion for sport, fashion, and design.
Originally from Italy, their journey led them to Zurich, a city where innovation meets timeless style.
Inspired by their heritage and international perspective, they created Faro to bridge performance and everyday elegance, crafting athleisure wear that moves with purpose and authenticity.
Precision
At Faro, every detail matters. From the cut of the fabric to the final stitch, precision drives everything we create—ensuring our pieces not only perform but elevate the everyday experience.
Authenticity
Rooted in our Italian heritage and shaped by our journey, we stay true to who we are. Authenticity guides our design philosophy, allowing us to create clothing that reflects real lives, real movement, and real style.
Momentum
We believe in constant evolution. Momentum fuels our approach to innovation, pushing us to challenge conventions and deliver collections that keep pace with a life in motion.
Our beginnings
Faro was founded in Zurich in one of founder's flat in late 2024, with our first collection launching in summer 2025. In just six months, we introduced three products and celebrated a strong start.